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3 Types of E-Commerce Imagery You Should Know

Are you just starting to consider opening an online store? Congratulations!

This is an exciting step towards your entrepreneurial future, and I am so pleased to be able to guide you along the way.

One of the most important aspects of any online store is imagery – specifically, e-commerce ready imagery.

If you are struggling to come up with what to say, or what to research, when it comes to photographers… this is going to be a helpful blog!


Instagram is Competitive – Here is What You Can Do About It

Instagram is Competitive

Instagram has changed a lot in the last few years, and as of September 2017, Instagram was sitting at a pretty 800,000,000 users worldwide.

Instagram is also set to reach 1 billion users this year.

Isn’t that exciting/scary/overwhelming?

Just thinking of the sheer number of people tapping away on Instagram, posting, posing, and Hashtagging really does leave me to wonder.

Is there any room for mediocrity on Instagram anymore if you want your account to grow?


3 Keys to the Instagram Algorithm You Need to Know

3 Things You Need to Know About the Instagram AlgorithmDo you feel like you are struggling with the Instagram Algorithm?

Perhaps you have seen a drop in average likes on your posts in the last week or more.

Or worse than that – your follower count has started slipping and you can’t quite seem to catch back up.

In this blog post, I want to share with you three reasons why the Instagram Algorithm could not be working in your favour, and what you can do to change that.


Why Bridal and Wedding Businesses Should Be on Instagram

Bridal and Wedding Instagram

One of the first things that many modern brides will do after their proposal (after calling the family) is usually starting a Pinterest inspiration board for their wedding.

Now thanks to Instagram’s save button feature, Brides-To-Be and their extremely persistent Maids of Honour can proceed to plan the wedding and gather inspiration from Instagram too.

It is because of this Pinterest-esque feature, alongside the ease of searching through Hashtags for location-specific wedding venues and suppliers, that many modern brides are turning to Instagram to design their dream wedding.


Fall in Love with Instagram Again

We’re well and truly back to reality from the shiny New Year break, and now it’s time to get back into the daily grind.

Perhaps over the blissful holiday period, you’ve fallen out of love with Instagram.

Now is the perfect time to reignite that spark and fall in love with Instagram all over again.


Must-Read Marketing Books for Fashion and Beauty Businesses

Marketing Books Fashion Beauty Industry

The reason why I started Social Stylings was that as a marketer, I felt as though Fashion and Beauty brands that were just starting out didn’t have access to marketers or marketing books that were specialised and tailored for their unique needs.

Just reading marketing books myself I noticed that many of the examples given were of the typical ‘entrepreneurial’ businesses. You know – grand companies in tech, sports and food empires.

Due to my background in the Fashion industry and my passion for it, I sought out marketing books with a difference.

To save you time trawling libraries and ebay for marketing books that will actually help you, here are some of my favourites that have a special place on my bookshelf.


How to Be Discovered By New Followers on Instagram

Discovered on Instagram By New Followers

One of my favourite things about Instagram is that out of all of the Social Media Networks available, it is arguably the one with the most opportunity to be discovered organically by new followers, and new potential customers.

Think about it – how often do you ‘like’ a random Facebook business page that you’ve never heard of? I’d imagine only when you’re at a great cafe and you want to remember them in the future, or if you see an enticing advertisement in your Facebook newsfeed.

In this blog post I want to share with you a few different ways that you could be discovered by new followers on Instagram every single day.


Stand Out on Instagram with the KiraKira+ App

KiraKira+ app

One of the most popular editing tricks on Instagram for Fashion and Beauty brands is the sparkling filters offered by the KiraKira+ app.

What a fantastic revolution – an app to add a bit of sparkle and shine to your photos and videos.

In all seriousness, I truly do believe that this app can be beneficial to Fashion and Beauty brands.

Even those who aren’t using Instagram! So listen up.