Must-Read Marketing Books for Fashion and Beauty Businesses

Marketing Books Fashion Beauty Industry

The reason why I started Social Stylings was that as a marketer, I felt as though Fashion and Beauty brands that were just starting out didn’t have access to marketers or marketing books that were specialised and tailored for their unique needs.

Just reading marketing books myself I noticed that many of the examples given were of the typical ‘entrepreneurial’ businesses. You know – grand companies in tech, sports and food empires.

Due to my background in the Fashion industry and my passion for it, I sought out marketing books with a difference.

To save you time trawling libraries and ebay for marketing books that will actually help you, here are some of my favourites that have a special place on my bookshelf.


How to Be Discovered By New Followers on Instagram

Discovered on Instagram By New Followers

One of my favourite things about Instagram is that out of all of the Social Media Networks available, it is arguably the one with the most opportunity to be discovered organically by new followers, and new potential customers.

Think about it – how often do you ‘like’ a random Facebook business page that you’ve never heard of? I’d imagine only when you’re at a great cafe and you want to remember them in the future, or if you see an enticing advertisement in your Facebook newsfeed.

In this blog post I want to share with you a few different ways that you could be discovered by new followers on Instagram every single day.


Stand Out on Instagram with the KiraKira+ App

KiraKira+ app

One of the most popular editing tricks on Instagram for Fashion and Beauty brands is the sparkling filters offered by the KiraKira+ app.

What a fantastic revolution – an app to add a bit of sparkle and shine to your photos and videos.

In all seriousness, I truly do believe that this app can be beneficial to Fashion and Beauty brands.

Even those who aren’t using Instagram! So listen up.


Selling on Instagram for Makeup and Skincare Brands

Marketing Skincare Makeup Instagram


Oh Makeup and Skincare – one of my favourite things about being a woman!

The process of applying makeup and treating my skin with beautiful cleansers and moisturizers make me feel oh-so relaxed.

Perhaps that is why you decided to create your own Makeup or Skincare brand in the first place.

Unfortunately, you may have discovered that selling your products through Instagram is a little more difficult than expected.

In this article, I want to take you through a few proven strategy tweaks that will help you to sell more of your makeup or skincare products on Instagram.


Selling on Instagram for Fashion Boutiques and Labels

Sell Clothing Brand and Label on InstagramMany start-up Fashion Boutiques and Fashion labels join Instagram with the hopeful attitude that they will sell a few of their garments to their new-found Instagram followers.

Unfortunately, this hopeful attitude seems to quickly become panic as they come to realize that selling on Instagram is a lot harder than they thought.

In this blog post I’ll be sharing the real reason why it is so hard to sell Fashion on Instagram, and how you can make it easier on yourself going forward.



How to Create Images for a Stylish Start to Your 2018

Create Instagram Images

[This is a guest article by Paige Noelle Stylist]

When it comes to imagery for social media content, literal is best.  That is the literal visual representation of the message you are trying to convey.

So when planning your content for the New Year, use the visuals that people already associate with celebrating summer to your advantage.

This will make your audience engage faster with your content because it feels familiar to them.


Marketing to Generation Z on Instagram – A Guide for Fashion and Beauty Brands

Marketing to Generation Z on Instagram

Recently I was reading up on the different ‘generations’ and how they interact with social media.

It didn’t surprise me that Generation Z, born in the mid-1990’s to early 2000’s, have been reported to be the generation whose purchasing decisions are most driven by social media.

For brands in the Fashion and Beauty industry, Instagram is the perfect place to interact with this generation and to attract their attention.

Want to know more? Keep on reading.